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How MongoDB is Building and Distributing Personalized Content Experiences for ABM, and Event Nurtures

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ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this talk, Francesca Krihely, Director of ABM and Demand Generation at MongoDB, showcased the many ways she has used Uberflip as the underlying content experience tool for powering her ABM strategy, to organize, distribute and measure the impact of their content.