The need to be a better marketer is apparent, but what makes you better? Combined research from 11,000 marketers from around the world answers this very question. For the first time, we now know the difference between a high performer and an underperformer. In his presentation, Mathew Sweezey explored the 5 key traits of high-performing marketing organizations such as what is a best in class budget, how many and what tools are high performers using, and what your brand must do to succeed in the very near future.