In order to connect with today’s buyer, marketers must adopt a customer-centric approach to pipeline marketing. By connecting with our ideal customer, understanding their needs and providing them with a tailored solution when they need it, we build trust and deliver real value. This approach not only improves the buyer experience, but also improves our pipeline results. In this presentation, Brainrider’s Scott Armstrong and Catia Rocha shared practical advice and real-life examples on how to achieve both.