Why I Made Content Experience My Full Time Job

April 2, 2019

Content Experience doesn’t just mean a beautiful resource center filled with content—it denotes how content can be easily inserted into the many different marketing tactics your team uses. In this presentation, Stephanie Totty, Director of Marketing Strategy at Uberflip, shared how she was able to evolve her content strategy from a simple blog and how she has transitioned her career to helping other marketers build fully integrated content experiences.

Previous Flipbook
Aligning your Content & Tactics to the Buyer’s Journey: Practical Ways to get Better Pipeline Results
Aligning your Content & Tactics to the Buyer’s Journey: Practical Ways to get Better Pipeline Results

Next Flipbook
F#ck Content Marketing—Focus on the Content Experience
F#ck Content Marketing—Focus on the Content Experience