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Why Email Lives on as a Channel of Choice for CMOs [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Melissa Sargeant, Chief Marketing Officer at Litmus, a company that empowers brands to build, test and analyze email marketing campaigns. We discuss Melissa’s career path through corporate communications, public affairs and tech, and the experiences that have shaped her into the CMO she is today. As a founding member of CMO Huddles, Melissa shares some of the topics and issues the group discusses each month. The current state of email marketing and where it’s headed in the future is also a topic of discussion, and Melissa offers her perspective on the benefits of the channel from a brand perspective.

Key takeaways from this episode:

  • The path to becoming a CMO isn’t necessarily straightforward. By continually following her passions and interests throughout her career, Melissa carved out a niche for herself in the tech world and first landed the coveted title at ChannelAdvisor back in 2016. Her experiences ultimately paved the way for her current role at Litmus.
  • Email marketing is one of the best ways to nurture relationships with customers. One of the most popular trends happening in email marketing right now is personalization and tailored communications strategies based on analytics and subscriber interests.
  • Ultimately, the role of the marketer is to help drive the growth of the company. Your job shouldn’t end with your skills—it should extend beyond everyday functions to continue building the pipeline forward.

About the Author

Randy Frisch is a co-founder of Uberflip and held many roles, including President and CMO, where he evangelized the content experience.

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