Skip to main content
Get the latest content delivered straight to your inbox!
Subscribe

Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Scaling with Product Led Growth and "Outbound Fury" [Podcast]

On this episode of The Marketer’s Journey, I interview Raj Sarkar, CMO at 1Password. During the episode, we discuss bringing brands to market in an efficient way, how to optimize opportunities based on audience segments, and some of the pillars he’s put in place for the marketing team as CMO at 1Password.

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts & Spotify!

Key takeaways from this episode:

  • Get smart to market on a budget. During our discussion, Raj mentioned that he has a few tricks up his sleeve when it comes to marketing on a lean budget from past experiences. Smart marketing doesn’t always necessarily come down to having a healthy budge-creative thinking will get you far when money is tight.
  • The gap between B2B and B2C marketing is closing. Although there is still a clear distinction to be made between B2B and B2C marketing, the gap is closing and brands are now moving closer to H2H (Human to Human marketing). Raj used the example of Dropbox, noting that the company broke into the B2B segment by first connecting with people on a B2C level, who ended up liking the product so much that they brought it to work with them.
  • Surprise and delight. By Raj’s standards, if a piece of content doesn’t delight the reader, then it has failed. Although considering things like SEO is important, it’s essential that content adds value and emotion to the customer at the end of the day.

Learn more about 1Password here: https://1password.com/

Learn more about Raj here: https://www.linkedin.com/in/rajsarkar/

 

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch