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How Loom Sells Into 8+ Use Cases With One Product [Podcast]

On this episode of The Marketer’s Journey, I interview Rebecca Kline, SVP of Marketing at Loom. During the episode, we discuss Rebecca’s career trajectory, the importance of operating cross-functionally, and how marketing teams can take advantage of new opportunities to innovate.

 

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts & Spotify!

 

Key takeaways from this episode:

  • Pound the pavement. When you’re in the market for a new role, it’s important to do your due diligence through plenty of research, networking and informational interviews. Rebecca mentioned that she had checked out about 100 companies prior to being contacted by Loom, which shows just how committed she was to finding the right fit.
  • Be a cross-functional leader. Rebecca is a self-proclaimed cross-functional leader, which means she has the ability to wear multiple hats and fulfill several different roles within the company. By taking on an attitude of continuous learning, Rebecca has shaped herself into an outstanding leader and fallen in love with the journey in the process.
  • Timing is everything. When it comes to product-led growth, Rebecca stressed the importance of keeping an awareness of market readiness and taking advantage of new opportunities as the world evolves. Using the example of Instagram following the emergence of the iPhone, she noted that a large component of a successful product involves being in the right place at the right time.

Learn more about Loom here: https://www.loom.com/

Learn more about Rebecca here: https://www.linkedin.com/in/rebecca-kline-ba5b796/

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch