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How to use Social to Localize and Personalize your Marketing [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Monica Ho, CMO at SOCi Inc. Monica has a wealth of experience scaling companies and when she moved to SOCi, she was looking to get back to building again. She wanted to be an integral part of their growth as they started fundraising for their Series B; now they have just closed their Series D and are close to 200 hundred employees. Today we discuss Monica’s approach to her career and finding new opportunities. We also dig into how to leverage data on social for consumer insights to better connect with your target audiences. 

Key takeaways from this episode:

  • Monica’s mantra is “F*** average, be legendary”. She says that in your career, you have to always push yourself forward even if you feel like you don’t have it in you. 
  • At every stage in a company’s growth cycle, different marketing skills and strategies are required. To be a successful marketer with a growing company, you need to be comfortable with trying new things and reinventing yourself.
  • Tap into social! It’s where conversations and communications are happening. As marketers, we used to put a lot of money and resources to solicit info, now it’s all online for us to tap into. These conversations will be happening with or without your brand, so you need to find a way to engage with your target on social, and take ownership of your message.

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch