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How to get more from your team and your MarTech investments [podcast]

 

Episode Description

 

On this episode of The Marketer’s Journey, I interview Anna Griffin, CMO of Smartsheet. Anna says that she has never thought about her career path in a traditional sense, but instead has always looked for companies doing something new or disrupting existing business models-- just like MarTech startup Smartsheet. On today’s episode, Anna and Randy discuss the importance of consumer curation in creating new business models, how to set your team up for success as a CMO, and where you should focus to build a successful MarTech business.

Key takeaways from this episode:

  • In marketing, we often think we need to “stay in our lane” but the most creativity can happen when we take these lanes down, try new things and collaborate.
  • Demand and brand do not need to be mutually exclusive-- as a CMO, you have to have both and you have to be focused on both. 
  • It can be advantageous to move into tech/startup marketing from a large company. Working at enterprise companies can help you identify pain points in business models and with using MarTech.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch