On this episode of The Marketer’s Journey, I interview Anna Griffin, CMO of Smartsheet. Anna says that she has never thought about her career path in a traditional sense, but instead has always looked for companies doing something new or disrupting existing business models-- just like MarTech startup Smartsheet. On today’s episode, Anna and Randy discuss the importance of consumer curation in creating new business models, how to set your team up for success as a CMO, and where you should focus to build a successful MarTech business.
Key takeaways from this episode:
- In marketing, we often think we need to “stay in our lane” but the most creativity can happen when we take these lanes down, try new things and collaborate.
- Demand and brand do not need to be mutually exclusive-- as a CMO, you have to have both and you have to be focused on both.
- It can be advantageous to move into tech/startup marketing from a large company. Working at enterprise companies can help you identify pain points in business models and with using MarTech.