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How Data Creates a Better Experience [podcast]

 

Episode Description

On this episode of The Marketer’s Journey, I interview Heidi Bullock, CMO at Tealium. Throughout her career, Heidi has garnered extensive experience building and scaling high-performance marketing teams. She knows the immense importance of understanding your customer data and taking advantage of it, and on today’s episode we discuss: how to utilize this data to create better experiences for our customers, embracing change whether in our business or in our careers, and how to be a marketing leader that provides vision, excitement and a point of view.

Key takeaways from this episode:

  • Change is scary but it’s so important- it’s the only constant in life and in marketing, and learning to embrace it is so beneficial.
  • Acquisition is great but ABM is all about “land and expand”. Especially in SaaS marketing, acquisition is only half the battle. It’s all about landing enterprise clients and expanding to other parts of their business.
  • You have to know who you’re targeting to deliver the experience they expect. The more we know, the better we can deliver.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch