On this episode of The Marketer’s Journey, I interview Heidi Bullock, CMO at Tealium. Throughout her career, Heidi has garnered extensive experience building and scaling high-performance marketing teams. She knows the immense importance of understanding your customer data and taking advantage of it, and on today’s episode we discuss: how to utilize this data to create better experiences for our customers, embracing change whether in our business or in our careers, and how to be a marketing leader that provides vision, excitement and a point of view.
Key takeaways from this episode:
- Change is scary but it’s so important- it’s the only constant in life and in marketing, and learning to embrace it is so beneficial.
- Acquisition is great but ABM is all about “land and expand”. Especially in SaaS marketing, acquisition is only half the battle. It’s all about landing enterprise clients and expanding to other parts of their business.
- You have to know who you’re targeting to deliver the experience they expect. The more we know, the better we can deliver.