Skip to main content
Get the latest content delivered straight to your inbox!
Subscribe

Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

How StockX is Using Content to Create a Culture [Podcast]

 

Episode Description

On this episode of The Marketer’s Journey, I interview Deena Bahri, the CMO of StockX, an online destination where you can buy and sell trendy sneakers, streetwear, trading cards, collectibles, designer handbags and other luxury items. We chat about the concept of disruption including why content plays such a key role in the process, how to build a culture around your brand and the importance of being intentional every step of the way.

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!

Key takeaways from this episode:

 

  • Listen and learn. For any leaders who hope to cause disruption in their industry, it’s essential that they keep their finger on the pulse of what’s happening around them. As a CMO, Deena believes that one of the qualities that serves her best is having a willingness to learn, and a keen awareness of upcoming trends before they hit the mainstream market.
  • Balance emotion with data. Marketing as a discipline requires us to keep both the left and right sides of our brain active. Deena’s approach to marketing integrates creative, emotive and brand-forward ideas with facts, figures and data to keep things grounded.
  • Get clear on your content DNA. From the beginning, StockX has placed a high value on storytelling and great content that paints a picture about the brand. Deena believes brands should be creating content across all channels that can meet the customer where they are along their own journey, and help them make shopping decisions that fit their personal style.

Learn more about StockX here.
Learn more about Deena here.
 

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch