On this episode of The Marketer’s Journey, I interview Deena Bahri, the CMO of StockX, an online destination where you can buy and sell trendy sneakers, streetwear, trading cards, collectibles, designer handbags and other luxury items. We chat about the concept of disruption including why content plays such a key role in the process, how to build a culture around your brand and the importance of being intentional every step of the way.
Key takeaways from this episode:
- Listen and learn. For any leaders who hope to cause disruption in their industry, it’s essential that they keep their finger on the pulse of what’s happening around them. As a CMO, Deena believes that one of the qualities that serves her best is having a willingness to learn, and a keen awareness of upcoming trends before they hit the mainstream market.
- Balance emotion with data. Marketing as a discipline requires us to keep both the left and right sides of our brain active. Deena’s approach to marketing integrates creative, emotive and brand-forward ideas with facts, figures and data to keep things grounded.
- Get clear on your content DNA. From the beginning, StockX has placed a high value on storytelling and great content that paints a picture about the brand. Deena believes brands should be creating content across all channels that can meet the customer where they are along their own journey, and help them make shopping decisions that fit their personal style.