Content marketing has quickly become a top priority for all kinds of organizations. In the past 5 years alone it has gone from "just a buzzword" to a channel that already claims almost half of their average marketing budget.

Including data from top experts such as Content Marketing Institute, MarketingProfs, and Demand Metric, the infographic below illustrates the current state of content marketing among B2B and B2C businesses. Which tactics do marketers currently prefer? Are they seeing the results that they expect? What does the future look like? Check it out!

Key Insights

Only half of businesses create content following a clear editorial strategy (NewsCred) - Tweet It

Content marketing costs 62% less that traditional forms of marketing (Demand Metric) - Tweet It

78% of CMOs believe that content is the future of marketing (CMI) - Tweet It

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