Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Skip to main content

Top Five Changing Priorities for B2B Marketers [Infographic]

Author Christine Otsuka

When asked about their changing priorities for 2017, B2B marketers indicated that their leading priorities have shifted from top-of-funnel to down-funnel activities. 

Read on below to learn how B2B marketing priorities have shifted based on revenue, pipeline, and customers.

Changing Priorities for B2B Marketers

 

Embed this infographic in your blog:

<a href="http://www.uberflip.com" target="_blank"><img src="https://www.uberflip.com/wp-content/uploads/2017/12/top-5-changing-priorities-b2b-marketers.jpg "alt="Changing Priorities for B2B Marketers Infographic | Uberflip"/></a>

Click here to access the complete version of The 2017 Pipeline Marketing Report.

About the Author

Christine is an experience-obsessed marketer. She was Uberflip's Director of Content, where creating engaging content experiences for marketers was a challenge she accepted daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

Profile Photo of Christine Otsuka
Follow on Twitter Follow on Linkedin More by Christine Otsuka