The laundry list of content-related activities is never-ending. Marketing needs to create it, distribute it, promote it, syndicate it, and get sales to leverage it. You need to decide whether to put paid advertising behind it, how best to repurpose it, and how it maps to the buyer journey. There are a lot of considerations. But truth be told, optimizing your content experience should be one of them. See why below:
Now that you understand the importance of content experience, find out who's job managing the content experience really is. Download the Who Owns the Content Experience ebook here.
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