Buyers at different stages of the journey will be attracted to different types of content. While a high-level whitepaper might draw someone into your site, it's buyers' guides and testimonial videos that will ultimately win them over. 

See exactly what types of content convert at every stage of the journey in the infographic below!

Check out Spear's 10 Great Examples of Demand Generation Content and Uberflip's Customer Journey Handbook to learn more about creating great experiences for buyers at different stages of the journey.