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The Customer Journey Handbook

Ready to turn your content into click-worthy experiences? The Customer Journey Handbook explores all the content experiences you need to turn prospects into advocates.

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Did you know 86% of consumers are willing to pay more for a better customer experience? So exactly how does your company go about offering them one? 

Delivering an outstanding experience at every stage of the customer journey is the key to meeting fast-evolving customer expectations. And it’s the key to acquiring and retaining more customers.

As B2B marketers, the customer experience we construct relies heavily on content and its ability to educate buyers. This is precisely why customer experience and content experience go hand in hand. In our guide, The Customer Journey Handbook, we explore all the content experiences you need to turn prospects into advocates.

In this guide, you will:

  • Learn why you need a content journey map (including template)
  • Discover what content experiences you need for the pre- and post-sale customer journey 
  • Explore examples of experiences Uberflip and our customers are using to enhance the journey

About the Author

Paige is an experienced marketer and former Senior Director of Content Experience for Uberflip.

Profile Photo of Paige Gerber