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2019 State of Marketing Technology

Savvy marketers are relying more on integration capabilities to connect disparate data for a more holistic customer view. This report highlights buyers’ focus when purchasing new tech solutions.

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The marketing technology landscape is still growing at a rapid pace, leaving marketers to try and keep up with new software additions, integrations, and acquisitions. The recently launched 2019 Marketing Technology Landscape “Supergraphic” revealed 7,040 marketing technologies on the market—up from 6,829 in 2018.

More and more, savvy marketers are relying on integration capabilities to connect disparate data for a more holistic customer view. In this special report sponsored by Uberflip and Vidyard, Demand Gen Report highlights buyers’ focus when purchasing new solutions for their tech stack.

Download this report to learn:

  • How tech integrations better position businesses to activate data and reporting for better assessment of business strategies
  • Top priorities for B2B marketers’ martech stacks based on current business goals and objectives, including ABM and campaign monitoring tools
  • New categories in the technology ecosystem, including content experience solutions and CDPs
  • How to prioritize best-fit tech solutions and build a plan to utilize them effectively