If you want to stand out in today's B2B world, you must personalize your emails, your content, your conversations, your experience. While we know it helps garner attention, what impact does it have to the bottom line?
New research from Gartner reveals that companies that have invested heavily in personalization will outsell companies who have not by more than 30 percent. Personalization is not simply a tool to get noticed. It's a crucial element of your business strategy.
In this ebook by Demand Gen Report (sponsored by Uberflip), we explore best practices and processes for bringing targeted engagement into marketing and sales conversations and give you a tactical guide to B2B personalization.
Let's dive in!