When asked about their content preferences and content consumption habits, time-starved B2B buyers indicated that they're gravitating towards shorter, more targeted content. Given the limited timeframe for doing research, buyers want to get right to the heart of content assets that will help them the most on their journey.
Read on below to learn the truth about what buyers really want from content marketers.
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About the Author
Jermaine Reyes is the Director of Content Marketing for Torochain Financial. Jermaine keeps both eyes open to emerging, disruptive technologies and the simple fundamentals of planning and executing well.More Content by Jermaine Reyes