Michael Barber, SVP and Chief Creative Officer at Godfrey, joins the Content Experience Show to dig deeper into the customer journey.
Special Thanks to Our Sponsors:
In This Episode:
- How to help your ideas resonate more clearly whether in content or speaking
- Why some companies should have a customer experience team
- How to better understand what your customer is experiencing when interacting with your business
Quotes From This Episode:
“There are so many nuances between the initial awareness of a piece of content and actually experiencing that content.” — @michaeljbarber
“You have got to build a group of customers that you can have honest and brutal conversations with.” — @michaeljbarber
- Godfrey Website
Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.