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How Godfrey is Improving the Customer Journey [Podcast]


Michael Barber, SVP and Chief Creative Officer at Godfrey, joins the Content Experience Show to dig deeper into the customer journey.

Special Thanks to Our Sponsors:

In This Episode:

  • How to help your ideas resonate more clearly whether in content or speaking
  • Why some companies should have a customer experience team
  • How to better understand what your customer is experiencing when interacting with your business

Quotes From This Episode:

“There are so many nuances between the initial awareness of a piece of content and actually experiencing that content.” — @michaeljbarber

“You have got to build a group of customers that you can have honest and brutal conversations with.” — @michaeljbarber


Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch