Why Demographics Are Not Meaningful Audience Insights [Podcast]

March 5, 2018 Randy Frisch


Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights.

Special Thanks to Our Sponsors:

In This Episode:

  • How to find relevant audience insights
  • Why data can teach you more about your customers than the customers themselves
  • How the film industry uses data to determine who will should star in a particular movie or show
  • Why demographics no longer matter for audience segmentation

Quotes from This Episode

“Pay attention to non-demographic things.” — @phil_renaud

"Don't build an advertisement around something that is a person’s fear." — @phil_renaud


Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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