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Why Demographics Are Not Meaningful Audience Insights [Podcast]

 

Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights.

Special Thanks to Our Sponsors:

In This Episode:

  • How to find relevant audience insights
  • Why data can teach you more about your customers than the customers themselves
  • How the film industry uses data to determine who will should star in a particular movie or show
  • Why demographics no longer matter for audience segmentation

Quotes from This Episode

“Pay attention to non-demographic things.” — @phil_renaud

"Don't build an advertisement around something that is a person’s fear." — @phil_renaud

Resources:

Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.

About the Author

Randy Frisch is a co-founder of Uberflip and held many roles, including President and CMO, where he evangelized the content experience.

Profile Photo of Randy Frisch