Why Demographics Are Not Meaningful Audience Insights [Podcast]
Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights.
Special Thanks to Our Sponsors:
In This Episode:
- How to find relevant audience insights
- Why data can teach you more about your customers than the customers themselves
- How the film industry uses data to determine who will should star in a particular movie or show
- Why demographics no longer matter for audience segmentation
Quotes from This Episode
“Pay attention to non-demographic things.” — @phil_renaud
"Don't build an advertisement around something that is a person’s fear." — @phil_renaud
Resources:
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