How Convince and Convert Levels Up Their Content [Podcast]

August 3, 2017 Randy Frisch

Anna Hrach, Content Strategist at Convince and Convert, joins the Content Pros Podcast to share her three tips for carving a place for yourself in the still-growing field of content marketing.

Special Thanks to Our Sponsors:

In This Episode:

  • How the evolution of content marketing leads to a focus of strategy above all else
  • Why increasing appreciation for content marketing means changing leadership's perception of the work involved
  • How strategizing, treating yo' self, and trying leads to a better career as a content marketer

Quotes from this Episode

“A lot of times content marketing was just sort of assigned to someone. It wasn’t their primary responsibility.” —@annabananahrach

“We really need strategy first and then hire someone who can understand that strategy and translate it.” —@annabananahrach

“To a person who’s looking at everything from the outside, they’re seeing just one blog post, but to the person on the inside, that’s five-ish hours of work.” —@annabananahrach

“What we need to start realize is it’s not just the function of doing, it’s the function of all the strategy that lives behind there.” —@randyfrisch

“It’s not about seeing what sticks to the wall anymore. It’s about actually taking a look at what we’re trying to achieve and then building that roadmap to those goals.” —@annabananahrach

“Just take some time and read for yourself and invest in yourself.” —@annabananahrach

“The entire product of content marketing is just because somebody wanted to try something new.” —@annabananahrach

“There is so much out there that we almost have the luxury of having too much content, but that can create a lot of decision paralysis.” —@annabananahrach


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About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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