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How The Kotecki Group Is Bringing Back the Art of the Case Study [Podcast]

James Kotecki, Principal of The Kotecki Group, joins the Content Pros Podcast to share how case studies can energize your marketing with multiple pieces of impactful, motivating content.

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In This Episode:

  • How one case study leads to a multitude of pieces of content
  • Why cultivating content for case-studies doesn’t have to mean a huge financial investment or risk
  • How fine tuning the art of interviewing leads to inspirational and motivational content
  • Why a compelling interview means setting up a good tennis match

Quotes From This Episode

“One well-crafted conversation with an eye towards building a case study can be used so many different ways.” —@JamesKotecki

“You can use these techniques and the philosophy that I have, really at any level of business, no matter where you are as a marketer.” —@JamesKotecki

“A case study has a very basic plot most of the time.” —@JamesKotecki

“I think about an interview as a combination of structured preparation with improvisation. The art of it is to know when you are improvising and when to pull back and get back on course.” —@JamesKotecki

“You really have to make sure that at least the person who’s doing the interviewing is energetic, and interesting, and can actually keep things moving.” —@JamesKotecki

“If you are interviewing a person for a certain reason, you should know what you’re trying to get out of them.” —@JamesKotecki

Resources

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About the Author

Randy Frisch is a co-founder of Uberflip and held many roles, including President and CMO, where he evangelized the content experience.

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