What Success Looks Like (and Doesn’t) – a Showcase of Content That Hits and Misses the Mark

August 30, 2019

Presented by: Patti Heath, Consultant, DemandGen and David Lewis, CEO, DemandGen

In this talk, Patti and David will take a look at websites, display ads, blog posts, videos, and other content assets that do it right, and contrast to some that miss the mark entirely and discuss why. In addition, you’ll learn some valuable neuromarketing techniques to up your content game using the science of persuasion and influence along with tips for establishing and operationalizing personas.

Resources

What Success Looks Like (and Doesn’t) – a Showcase of Content That Hits and Misses the Mark

Demand Generation & Growth

Stream On or Tune Out

5 Biggest Marketing Hacks from My Time at HubSpot, Salesforce, Microsoft & G2

Six Keys to Building a Customer Experience That Converts

Failure is Feedback: How to Succeed at Agile Marketing By Not Doing These Things

Ready, Set, Launch... How to Get Your Content In Front of the Right Buyers at the Right Time Across Channels

New Research: How Content Can Accelerate the Buying Journey & Shorten Your Sales Cycle

Consent is (Sexy) Mandatory

The Golden Llama: How a 3-Inch Figurine and a Can of Spray Paint Won a Market

Five Key Traits of High Performing Marketing Organizations

Scaling Demand Generation Operations

Product & Customer Lifecycle

Obviously Awesome: Positioning for Growth in Noisy Markets

Persona-Driven Content Experiences: Get the Keys to Engagement

Is Your Content the Walking Dead? Bring It Back to Life With Adaptive, Responsive and Predictive Content Experiences

Humanize Your Content Experience Across Your Customer’s Lifetime

How to Create a Centralized Customer Content Experience (Internally and Externally)

Account-Based Marketing

Calling BS on ABM—It's Just Good Marketing

Cut through the Content Clutter: 3-Tier Strategy to Personalization at Scale