Presented by: Jodi Lebow, Senior Director, Demand Generation, Collabnet VersionOne 

So you have some really great content, now what? Putting it online and “hoping your target audience finds it” is NOT a strategy for success. You need to set your content into action! And what's the best way to do that? Ensure your content experiences are mapped to your buyer’s journey and distributed across channels to reach your audience. In this session, Jodi Lebow, Senior Director of Demand Generation & Marketing Ops at CollabNet VersionOne, shares how they’ve developed a campaign content framework that aligns to their buyer’s journey. She shows you how they deploy tactics across a myriad of online and offline channels that lead back to relevant content experiences that engage their audience.