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Cut through the Content Clutter: 3-Tier Strategy to Personalization at Scale

In this presentation, Fortinet's Hillary Lupo shares her three-tier strategy to personalize at scale.

Presented by: Hillary Lupo, Senior Manager, Growth Marketing, Fortinet

Personalization is critical to capturing and converting high-value prospects, but executing a hyper-relevant marketing strategy at scale can seem impossible. In this session, you'll learn how Fortinet went from launching generic programs to personalized programs and how they exceeded conversion benchmarks by 15x without additional resources. You will learn how to look at your existing resources through a new lens in order to get started. Take your current personalization game to the next level, and think big about the content experiences you can build in the future