Conex 2019 On-Demand

Did you miss Conex 2019? Watch speaker presentations from our annual thought leadership conference on-demand now.

  • Demand Generation & Growth

    Demand Generation & Growth

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  • Stream On or Tune Out50:41

    Stream On or Tune Out

    In this presentation, Randy Frisch CMO of Uberflip explains how today's marketers need to embrace the streaming economy as their buyer's new normal or risk being left behind.

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  • 5 Biggest Marketing Hacks from My Time at HubSpot, Salesforce, Microsoft & G241:19

    5 Biggest Marketing Hacks from My Time at HubSpot, Salesforce, Microsoft & G2

    In this talk, Ryan Bonnici shares the 5 biggest hacks he's learned from working at major players in the marketing space.

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  • Six Keys to Building a Customer Experience That Converts47:02

    Six Keys to Building a Customer Experience That Converts

    Christina Bottis, Head of Marketing at Coyote Logistics, walks through building a winning marketing strategy from the ground up.

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  • Failure is Feedback: How to Succeed at Agile Marketing By Not Doing These Things31:40

    Failure is Feedback: How to Succeed at Agile Marketing By Not Doing These Things

    In this talk, AgileSherpas' lead trainer Andrea Fryrear explains how failing can help you succeed.

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  • Ready, Set, Launch... How to Get Your Content In Front of the Right Buyers at the Right Time Across Channels36:44

    Ready, Set, Launch... How to Get Your Content In Front of the Right Buyers at the Right Time Across Channels

    In this presentation, Collabnet VersionOne's Jodi Lebow explains the tactics she uses to ensure her audience sees the right content at the right time.

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  • New Research: How Content Can Accelerate the Buying Journey & Shorten Your Sales Cycle32:23

    New Research: How Content Can Accelerate the Buying Journey & Shorten Your Sales Cycle

    Matt Heinz unpacks new research from Uberflip and Heinz Marketing that has uncovered how today’s B2B marketing leaders utilize, manage, and optimize content to accelerate the buyer’s journey.

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  • Consent is (Sexy) Mandatory40:31

    Consent is (Sexy) Mandatory

    In this session, Ruth Carter, Owner and Attorney at Carter Law Firm, explores the importance of consent in marketing, and what differentiates "tracking" from "marketing stalking."

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  • The Golden Llama: How a 3-Inch Figurine and a Can of Spray Paint Won a Market33:40

    The Golden Llama: How a 3-Inch Figurine and a Can of Spray Paint Won a Market

    In this video, Kyle Lacy shares why stories win and branding is the new competitive advantage.

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  • Five Key Traits of High Performing Marketing Organizations41:53

    Five Key Traits of High Performing Marketing Organizations

    Mathew Sweezey shares the five key traits of high-performing marketing organizations, including what is a best-in-class budget, how many and what tools high performers are using, and more.

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  • Scaling Demand Generation Operations21:13

    Scaling Demand Generation Operations

    In this talk, Cision's David Cardiel shares how he's scaled demand generation operations at his company and the insights he's learned along the way.

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  • Product & Customer Lifecycle

    Product & Customer Lifecycle

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  • Obviously Awesome: Positioning for Growth in Noisy Markets42:19

    Obviously Awesome: Positioning for Growth in Noisy Markets

    In this presentation, April Dunford shares the keys to highly effective positioning from her new book: Obviously Awesome.

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  • Persona-Driven Content Experiences: Get the Keys to Engagement35:47

    Persona-Driven Content Experiences: Get the Keys to Engagement

    In this presentation, Ardath Albee rallies marketers to put their personas to use if they want to see meaningful engagement with their marketing.

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  • Is Your Content the Walking Dead? Bring It Back to Life With Adaptive, Responsive and Predictive Content Experiences45:46

    Is Your Content the Walking Dead? Bring It Back to Life With Adaptive, Responsive and Predictive Content Experiences

    In this presentation, Aprimo's Ed Breault and Lisa Sharapata reveal the keys to breathing new life into your marketing content.

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  • Humanize Your Content Experience Across Your Customer’s Lifetime36:42

    Humanize Your Content Experience Across Your Customer’s Lifetime

    In this presentation, Forrester analyst Laura Ramos shows how most B2B marketing content fails to captivate buyers and start a meaningful conversation that leads to business opportunity.

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  • How to Create a Centralized Customer Content Experience (Internally and Externally)38:19

    How to Create a Centralized Customer Content Experience (Internally and Externally)

    In this presentation, McGraw-Hill's Marisa Cavanaugh explains how and why you need to centralize your content experience both for your internal teams and external-facing audience.

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  • Account-Based Marketing

    Account-Based Marketing

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  • ZERO TO ABM: The Strategy that Helped Turn Snowflake into One of the World’s Fastest Growing Companies41:36

    ZERO TO ABM: The Strategy that Helped Turn Snowflake into One of the World’s Fastest Growing Companies

    In this video, marketer Daniel Day shares the high-growth ABM strategy he implemented at Snowflake Computing that's won him accolades and the title Mr. ABM.

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  • Calling BS on ABM—It's Just Good Marketing32:36

    Calling BS on ABM—It's Just Good Marketing

    In this presentation, Latane Conant discusses using the power of AI to orchestrate timely, personalized messages to take on the heavy lifting of scaling your ABM program.

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