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Failure is Feedback: How to Succeed at Agile Marketing By Not Doing These Things

Presented by: Andrea Fryrear, President and Lead Trainer, AgileSherpas

Agile teams are encouraged to fail fast, but there’s no need to repeat someone else’s failure, no matter how fast you do it. Filled with real talk from the world’s leading Agile marketing trainer, this session outlines common pitfalls on the path to Agile success. Actual stories and case studies will help you navigate common Agile marketing issues, including:

  • Leaders who talk the Agile talk, but aren’t willing to walk the walk.
  • Team members who resist (or actively sabotage) Agile processes.
  • Process problems that break the spirits of newly formed Agile teams.
  • The perils of sitting on multiple “Agile” teams.

Andrea covers a lot of serious problems, but by the end of this session you'll take a more optimistic perspective, using these past mistakes to craft a road map to Agile marketing excellence.