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Measuring the Success of Content Marketing Is No Fairytale

Presented by: Caley Adair, AVP Content and Digital, MD Financial Management

Content marketing takes a leap of faith, no matter how you look at it. You build out a team and capabilities that aren’t traditional areas of strength for most organizations. To justify this investment, you need to be able to demonstrate how it is adding value to your business. Hear from Caley Adair, AVP Content and Digital, on how MD Financial Management has stood up a measurable content marketing operation and continues its evolving journey towards full content marketing attribution (if such a thing exists).