×

You're seconds away from watching this video!

First Name
Last Name
Company
By registering, you confirm that you agree to the storing and processing of your personal data by Uberflip as described in the Privacy Policy. By registering I confirm that I have read and agree to the Privacy Policy.
Enjoy!
Error - something went wrong!

Measuring the Success of Content Marketing Is No Fairytale

August 30, 2019

Presented by: Caley Adair, AVP Content and Digital, MD Financial Management

Content marketing takes a leap of faith, no matter how you look at it. You build out a team and capabilities that aren’t traditional areas of strength for most organizations. To justify this investment, you need to be able to demonstrate how it is adding value to your business. Hear from Caley Adair, AVP Content and Digital, on how MD Financial Management has stood up a measurable content marketing operation and continues its evolving journey towards full content marketing attribution (if such a thing exists).

Previous Video
How To Get the Most Out of Your Old Content
How To Get the Most Out of Your Old Content

In this talk, Neil Patel spills his secrets to getting the most out of your content. And it doesn't involve...

Next Video
Behind the Scenes: How LinkedIn Masters Content Marketing on LinkedIn
Behind the Scenes: How LinkedIn Masters Content Marketing on LinkedIn

Megan Golden, Head of Content at LinkedIn, shares a behind-the-scenes look at how her team has built a full...