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Why This CMO has Staked a Claim on the Product Side of the Business [Podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Armen Najarian, CMO and Chief Identity Officer at Outseer, a shared, global network of fraud and transaction data. As a spin-off company of RSA, a major network security company, Outseer has presented Armen with a unique opportunity to rebrand a company with already well-established roots. During our conversation, we discuss Armen’s extensive career background, leadership advice, strategies for taking a business to the next level and more.

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify and Google Play!

Key takeaways from this episode:

  • A great leadership team is like a symphony. As CMO, Armen believes that everyone on the team has their own unique melody to play, and even a slight shift within one person’s role can shift the dynamic dramatically. This is why gaining a clearer understanding of everyone’s specific role within the team can help everyone create better music together. 
  • Everyone is a consumer. In Armen’s view, all consumers share the same fundamental human qualities, even when it comes to B2B marketing. At the end of the day, we’re all motivated by emotions, fears, hopes and dreams, and as marketers, it’s our job to tap into this understanding to develop an emotional connection with our audience.
  • Get involved with the product. In addition to his role as CMO, Armen holds the title of Chief Identity Officer at Outseer, which means he holds responsibilities for one of the company’s three products. He noted that the strategic decision to stake his claim on the product side has enabled him to gain a deeper appreciation for the business and a unique edge as CMO. 

Learn more about Outseer here.
Learn more about Armen here
 

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch