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The Best Question to Ask Your Company’s Experts w/ Lisa Campbell, CMO at OneTrust [Podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Lisa Campbell, CMO at OneTrust. Lisa shares her perspective on making the jump from Autodesk, a massive company where she was also CMO, to a smaller-scale operation, including tips for managing your own expectations. She also reveals her perspective on content, data, building customer trust, and much more. 

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!

Key takeaways from this episode:

  • Get in the right mindset. Lisa notes that when making the move to a smaller one, it’s important to be prepared to do more with less. Larger companies tend to have more infrastructure and resources in place, so preparing your mindset to make the best use of what’s available in a smaller company is key. Lisa shares a few ways you can do this by preparing your mindset in advance.

  • Balance paved roads with dirt roads. Lisa provides a great analogy about learning to strike a balance between paved and dirt roads, knowing when to rely on more structure and rigor versus going with the flow. For some marketing activities, such as brand positioning, a more structured approach is required, while for others, an experimental approach makes more sense. 
  • Be curious. Whether you’re an expert in your field or you’ve just launched a career in a new sector, it’s important to keep a curious attitude and remember that we can all be lifelong learners if we choose to be. Lisa recommends spending time with the experts and asking plenty of questions to learn the ropes, especially “what have I not asked you about that I should know?” Because you don’t know what you don’t know.

Learn more about OneTrust
Learn more about Lisa.

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch