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Speed and support key to B2B marketing today [podcast]

In this episode of The Marketer’s Journey, I interview Alex Schmelkin, CMO of Unqork. Coming from an agency background and eventually moving in-house, Alex has seen the good, the bad and the ugly on both sides of the coin.

Unqork is a no-code software platform creating dynamic solutions for companies everywhere, but one of the core challenges that comes with marketing his product to CIOs is sharing the benefits in a way that doesn’t seem competitive to companies focused on development. To do so, Alex prides himself on focusing on how he can help his clients and help them work more efficiently.

In today’s episode, we discuss how this philosophy guided his marketing tactics through COVID, utilizing product development skills as a marketer and the ultimate chicken and egg question in marketing—agency or brand?

Key takeaways from this episode:

  • B2B marketing doesn’t have to be self-promotional and amidst a pandemic. It really should not be. It’s about communicating how your product can help your clients find solutions to their problems.
  • When you’re creating a software and marketing to CIOs, it’s important to focus on how your product could drive efficiencies for their team—and do so in a way that doesn't seem competitive.
  • It can always seem daunting moving from agency to brand or vice versa, but each builds important skill sets that can be relevant in the other. Just remember to highlight them and be open to learning!

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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