In this episode of The Marketer’s Journey, I interview Alex Schmelkin, CMO of Unqork. Coming from an agency background and eventually moving in-house, Alex has seen the good, the bad and the ugly on both sides of the coin.
Unqork is a no-code software platform creating dynamic solutions for companies everywhere, but one of the core challenges that comes with marketing his product to CIOs is sharing the benefits in a way that doesn’t seem competitive to companies focused on development. To do so, Alex prides himself on focusing on how he can help his clients and help them work more efficiently.
In today’s episode, we discuss how this philosophy guided his marketing tactics through COVID, utilizing product development skills as a marketer and the ultimate chicken and egg question in marketing—agency or brand?
Key takeaways from this episode:
- B2B marketing doesn’t have to be self-promotional and amidst a pandemic. It really should not be. It’s about communicating how your product can help your clients find solutions to their problems.
- When you’re creating a software and marketing to CIOs, it’s important to focus on how your product could drive efficiencies for their team—and do so in a way that doesn't seem competitive.
- It can always seem daunting moving from agency to brand or vice versa, but each builds important skill sets that can be relevant in the other. Just remember to highlight them and be open to learning!