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Personalizing with the customer experience in mind [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Pascal Ehrsam, SVP of Marketing at Rokt. Pascal has held multiple CMO and fractional CMO positions but actually came to his latest post after losing his job in the pandemic. He chose to view it as an opportunity to build his next chapter and follow his passion. As a marketer, Pascal’s north star is to follow products he believes in and when he was presented with the opportunity at Rokt, he knew it was something he was excited to help build. On today’s episode we discuss Pascal’s career journey, his jump from B2C to B2B marketing, as well as what he learned working agency side. We also reflect on the importance of balance in marketing and how to personalize with the customer experience in mind.

Key takeaways from this episode:

  • Setbacks and losing opportunities can hurt but the key in these moments is how we respond, how we adapt, and what we do next.
  • Marketing is all about balance. Balance between science and art, data and customization; balance in your messaging. Striking a balance can be tricky and is a skill marketers hone over years and years in the industry.
  • Timing is also such an important factor. It’s not just about serving your customers with what they need, it’s also about serving it at the right time.

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch