On this episode of The Marketer’s Journey, I interview Robin Daniels, CMO of Matterport. Robin has enjoyed an impressive career and earned the right to work with brands such as Salesforce, WeWork and Linkedin. The core threads that have tied his career together have been the pursuit of bringing people together through technology and working with tech and products that are taking off to shape their journey. As a marketing leader, he finds it easier to tell a human story around tech and products that are bringing people together and have a human element and knows that storytelling and messaging are key to product marketing.
Key takeaways from this episode:
- It all comes down to the story you’re trying to tell in the market. Storytelling should be focused around making your product more human and more customer-centric. It should make you come across like you care about your customer’s story.
- You don’t have to stay in one industry, you just have to find something you’re passionate about and that you want to pursue-- for Robin this was bringing people together and creating connectivity.
- Product marketing “should be a circle”. It’s about making things consistent at their core. Your story at the top of your funnel should be the same at the bottom of your funnel.