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How We Communicate With Buyers Needs to Change [Podcast]

In this episode of The Marketer’s Journey, I interview Steve Pacinelli, Chief Marketing Officer at BombBomb and The Wall Street Journal best-selling author of Rehumanize Your Business and Human-Centered Communication. During the episode, we discuss Steve’s journey to CMO, the importance of great communication and how to be a better advocate for your brand.

 

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts & Spotify!

 

Key takeaways from this episode:

  • Believe in your product. Steve mentioned that the best way to sell your product is to truly believe in it and the benefits it can bring to your life. By getting to know BombBomb’s product and the power it had to impact his own life, Steve was ultimately led to join the company as CMO and ultimately infuse his role with passion.
  • Events are a microcosm of the marketing space. Steve made an insightful point about events being a microcosm for the entire marketing space because convincing customers to attend the event is a big ask in itself. Once the guests have made the commitment to show up to an event, the job of the marketer becomes building trust and rapport through face-to-face contact.
  • Humanize your interaction with customers. As the author of Rehumanize Your Business and Human-Centered Communication, Steve knows all about the importance of bringing the human element back into the marketing conversation. When it comes to communication, Steve suggests asking tough questions like “why would someone be drawn to engage with this video, email or campaign?” so you can gain a better understanding of connecting with your customer on a human-to-human level.

 

Learn more about BombBomb here: https://bombbomb.com/ 

Learn more about Steve here: https://www.linkedin.com/in/stephenpacinelli/ 

 

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch