Skip to main content
Get the latest content delivered straight to your inbox!
Please use your work email


Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

How to Target the Right Audience by Unifying Customer Data w/ Megan McDonagh [Podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Megan McDonagh, CMO at Amperity, a customer data platform (CDP). Having spent more than 20 years at Intel Corporation, Megan had some wise words to share about the different opportunities she’s encountered throughout her career that have led her to her role as CMO today. Megan also unpacks the need for marketers to unify and understand our buyers and their diverse channel interactions to deliver a more personalized experience.

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!

Key takeaways from this episode:

  • Consider your impact. When Megan was looking to make the jump into her next CMO role, she prioritized choosing a company solving big problems on a big scale. It was important to take a glimpse into the future to understand the company’s growth trajectory and just how she could make a powerful impact as CMO.
  • Unify customer data. At Amperity, Megan works with lots of B2C companies that tend to be owned by a single parent company. In cases like these, there’s a strong need to unify their customer data from multiple sources, so they can market to different customers across various brands. That’s where a CDP like Amperity comes in as a clutch tool for helping them understand their customers inside and out. 
  • Prioritize personalization. One of the major themes that emerged from my conversation with Megan was personalization. Customers today expect a personalized experience that demonstrates a brand’s commitment to understanding them and their needs. Marketers should be focused on creating a tailored experience with every piece of content they share.

Learn more about Amperity.
Learn more about Megan.

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch