On this episode of The Marketer’s Journey, I interview Jamie Gilpin, CMO at Sprout Social, a company that helps brands unlock the power of social media. During the episode, we discuss the value of social media, Jamie’s career trajectory so far, and how to connect with buyers in a meaningful way.
Key takeaways from this episode:
- Seek data-driven solutions. During our conversation, Jamie emphasized the value and importance of being a data-driven company first, while striking the right balance between creative, right-brain thinking and a more analytical mindset. She noted that Sprout Social has used data to inform their decisions from the beginning, leveraging key metrics to help boost their overall growth strategy.
- Focus on storytelling. Along with using data to their advantage, Sprout Social relies heavily on great storytelling to further their brand mission and connect with customers. Jamie noted that regardless of your goal or mission as a company, storytelling is a crucial piece of the puzzle in terms of bringing your vision to life for audiences and sparking engagement.
- Zig-zag your way to the top. Jamie’s career trajectory so far has been anything but linear—over the years, she’s zigged and zagged in multiple directions, sometimes even taking salary decreases in order to find the perfect fit for her skills and expertise. Ultimately, this “snakes and ladders” style approach served her well as she’s been able to land in a role that’s brought her true success, happiness and fulfillment.