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How scrutiny and storytelling make for CMO success [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Jamie Gilpin, CMO at Sprout Social, a company that helps brands unlock the power of social media. During the episode, we discuss the value of social media, Jamie’s career trajectory so far, and how to connect with buyers in a meaningful way.

Listen to The Marketer's Journey Podcast on iTunes or Spotify

Key takeaways from this episode:

  • Seek data-driven solutions. During our conversation, Jamie emphasized the value and importance of being a data-driven company first, while striking the right balance between creative, right-brain thinking and a more analytical mindset. She noted that Sprout Social has used data to inform their decisions from the beginning, leveraging key metrics to help boost their overall growth strategy. 
  • Focus on storytelling. Along with using data to their advantage, Sprout Social relies heavily on great storytelling to further their brand mission and connect with customers. Jamie noted that regardless of your goal or mission as a company, storytelling is a crucial piece of the puzzle in terms of bringing your vision to life for audiences and sparking engagement.
  • Zig-zag your way to the top. Jamie’s career trajectory so far has been anything but linear—over the years, she’s zigged and zagged in multiple directions, sometimes even taking salary decreases in order to find the perfect fit for her skills and expertise. Ultimately, this “snakes and ladders” style approach served her well as she’s been able to land in a role that’s brought her true success, happiness and fulfillment.

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch