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Balancing a Channel Investment with Your Direct Marketing Budget w/ Cate Lochead

Episode Description

On this episode of The Marketer’s Journey, I interview Cate Lochead, CMO at JumpCloud. As a marketing executive who is on their third CMO role to date, Cate has plenty of wisdom to share about juggling product growth and the marketing machine, balancing a channel investment with your direct investment, and much more. 

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

Key takeaways from this episode:

  • Strike the right balance. Cate mentioned that as a software marketer, she fell in love with the challenge of striking a balance between the voice of the engineer and crafting messaging that will resonate with the consumer. With early-stage companies, marketers are challenged to transition the overall marketing narrative from the early positioning that’s geared towards how the product was built, into a story that will convey exactly how it’s going to change the world.
  • Build a team you can trust. For Cate, one of her strengths as a marketer is being able to intuitively hire the strongest people for each role and delegate effectively so she can focus on her top priorities as CMO. Even though she’s passionate about communications, she knew she had to let go of this particular role and instead hire a leader she trusted to take ownership over it.
  • Put things into context. Cate commented that one of the most important skills she looks for in potential CMOs is the ability to contextualize the business. In other words, it’s important to be able to understand the interconnectedness of the business overall by taking a birds-eye-view approach of all the operations.

Learn more about JumpCloud here
Learn more about Cate here
 

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch