In this episode of The Marketer’s Journey, I interview Jeff Boehm, the CMO of Formlabs. We discuss the 3D printing space and some of its practical applications in areas like dentistry, the medical field and more. Jeff shares his perspective on the importance of understanding your market, especially when you’re still learning the various applications of your offering.

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Key takeaways from this episode:

• Keep it simple. Although working in the 3D printing space added an element of complexity to the marketing journey for Formlabs, Jeff reminds us that at the end of the day, all marketers share similar goals. No matter the product or service you’re marketing, it’s always a question of identifying pain points and connecting your customers with an easy and effective way of solving them.
• Focus on the people. Throughout his career as a marketing leader, Jeff has learned a few critical lessons when it comes to choosing the right fit for your next role. He now believes that the most important factor overall is aligning with an organization where the people share similar values, goals and philosophies on problem solving.
• Use content to connect with your customer. From a content marketing perspective, Jeff’s strategy involves tailoring content directly to the customers Formlabs serves. By connecting to a customer’s “why” before beginning to address the “what” or the “how,” marketers will have better luck capturing the buyer’s attention through their content strategy. 

​Learn more about Formlabs here: https://formlabs.com/

Learn more about Jeff here: https://www.linkedin.com/in/jeffboehm/