We've all read stories predicting the death of email marketing. They claim that people would rather use Twitter, Facebook, Snapchat, LinkedIn or even Skype instead of opening their same old inbox. "Email is outdated," they say. "It's not effective anymore."
However, a variety of reports show a different reality and may be surprising. According to eConsultancy's recent Email Marketing Industry Census, email marketing is actually growing; revenue via this channel has gone up and brands are increasing their investment on email campaigns.
If anything, email has evolved and remains the easiest way to communicate with customers and prospects through their buyer journey. Take a look at the following visual.
Tweet the facts:
Revenue from email has increased proportionately by 28% in one year - Tweet it
68% of companies rate email marketing as either 'good' or 'excellent' in terms of ROI - Tweet it
Companies are attributing 23% of their total sales to email, compared to 18% in 2013 - Tweet it
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<a href="http://www.uberflip.com" target="_blank"><img src="http://mktcdn.uberflip.com/email_roi_infographic.png" alt="Email Marketing ROI" /></a>
About the AuthorMore Content by José Antonio Sánchez