Who Should Own the Content Experience in Your Organization?

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Who Owns the Content Experience?

In the modern marketing department, roles tend to be largely defined. The content marketer creates and distributes content. The demand generation marketer turns that content into leads. The digital marketer amplifies that content’s reach.

But what about that last missing piece of the puzzle—the content experience?

Who Owns the Content Experience? will help you determine who within your marketing department is invested in the content experience and who is in the best position to own it.

In this ebook, we'll walk you through:

  • What the content experience is, why it matters, and who is best suited to take the lead 
  • Specific roles such as content marketer, digital marketer, UX designer, web developer, and demand generation marketer as they pertain to content experience
  • How other companies are owning the experience and how you can too

About the Author

Christine Otsuka

Christine is an experience-obsessed marketer. Officially, she's Uberflip's Senior Content Marketing Manager, where creating engaging content experiences for marketers is a challenge she accepts daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

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