Data-driven practices have enabled relatively new strategies for improving content experience personalization and performance for account-based marketing (ABM). For account-based marketers, what does an effective B2B account-based marketing strategy look like?
To help answer this question, Uberflip commissioned an account-based marketing strategy survey, fielded to 123 marketing influencers dedicated to the business-to-business channel. The outcomes of the survey are captured in this ebook, Compelling B2B Audiences to Engage Through ABM: A Benchmark Account-Based Marketing Strategy Research Report.
In this study, you'll learn about:
- The strategic priorities for ABM
- The successes in achieving priorities for ABM
- The most effective engagement channels for ABM
- The most commonly leveraged resources for ABM