Why the Content Marketing Institute Wants You to Do Less but Better [Podcast]
Michele Linn, VP of Content for the Content Marketing Institute, joins the Content Pros Podcast to share her three pillars to a successful content strategy.
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In This Episode:
- Why having a content marketing strategy means having more than just content
- How a lot of noise in the content marketplace leads to the perfect opportunity for a talented marketer
- Why creating better content means doing less of it
- How stepping back leads to stepping forward in content strategy
Quotes From This Episode:
“The whole conversation was around why content marketing. The conversation has shifted into how to do content marketing.” — @michelelinn
“Now people need help to connect those dots and to figure out that content path from start to finish.” — @michelelinn
“There’s a lot of opportunity for marketers who can do content marketing well to succeed in the space even though it is crowded because there’s a lot of companies who are doing it, but they’re not necessarily doing it in the right ways.” — @michelelinn
“People are producing content just like everyone else is producing.” — @michelelinn
“We’re not these cardboard people out there that people can target.” —@michelelinn
“If you want to get through all of this noise, get specific and get niched and figure out where that gap is in the marketplace and how can you serve people differently.” — @michelelinn
“A lot of people jump to the technology first, but that’s not going to be successful unless you have the people and the processes in place to figure out which technology you need and then figure out how you can use that tech well.” — @michelelinn
“We’re trying to look at what the market needs and we’re not always tying everything so closely back to metrics.” — @michelelinn
“The companies that are going to do really well are those companies that have a solid process in place so that they can scale.” — @michelelinn