How Demand Spring Uses Long-Form Video to Qualify and Convert Leads [Podcast]

October 2, 2017 Randy Frisch

Delaney Turner, Director of Content Strategy for Demand Spring, joins the Content Pros Podcast to discuss why long-form documentary videos are the type of content that keeps on giving when it comes to qualified leads and long-range content planning.

Special Thanks to Our Sponsors:

In This Episode:

  • How short-form documentary-style video content leads to new revelations about your customers
  • Why top-of-funnel content doesn’t mean sticking to only short clips or still images
  • How humanizing your brand through long-form videos leads to highly qualified leads and a positive reframing of your brand in the eyes of potential customers
  • Why planning a year’s worth of content means shooting one documentary

Quotes From This Episode:

“How do you take that passion, that idea that you have, that you’re really excited about and then share it with the world?” — @DTurnerBlogs

“If you think about the members of the buying team as characters in a story, you need to help them feel like they are part of this story and what you are offering as a provider helps them be successful.” — @DTurnerBlogs

“It’s much easier if you are a marketer to consider how do I engage all of these people at various points in a typical buying process within the scope of a single content experience?” — @DTurnerBlogs

“We see more people using video content right on the top level of their solution and product pages as a way to humanize themselves and humanize their brand.” — TylerLessard

“When you use long-form content like that, it can be a better qualifier of those who are really interested in the story and the market.” — @TylerLessard

“What an asset like this helps you do is plan, not just a week, two weeks, three weeks in advance, but it helps you plan your entire content for the year.” — @DTurnerBlogs


About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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