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How Demand Spring Uses Long-Form Video to Qualify and Convert Leads [Podcast]

Delaney Turner, Director of Content Strategy for Demand Spring, joins the Content Pros Podcast to discuss why long-form documentary videos are the type of content that keeps on giving when it comes to qualified leads and long-range content planning.

Special Thanks to Our Sponsors:

In This Episode:

  • How short-form documentary-style video content leads to new revelations about your customers
  • Why top-of-funnel content doesn’t mean sticking to only short clips or still images
  • How humanizing your brand through long-form videos leads to highly qualified leads and a positive reframing of your brand in the eyes of potential customers
  • Why planning a year’s worth of content means shooting one documentary

Quotes From This Episode:

“How do you take that passion, that idea that you have, that you’re really excited about and then share it with the world?” — @DTurnerBlogs

“If you think about the members of the buying team as characters in a story, you need to help them feel like they are part of this story and what you are offering as a provider helps them be successful.” — @DTurnerBlogs

“It’s much easier if you are a marketer to consider how do I engage all of these people at various points in a typical buying process within the scope of a single content experience?” — @DTurnerBlogs

“We see more people using video content right on the top level of their solution and product pages as a way to humanize themselves and humanize their brand.” — TylerLessard

“When you use long-form content like that, it can be a better qualifier of those who are really interested in the story and the market.” — @TylerLessard

“What an asset like this helps you do is plan, not just a week, two weeks, three weeks in advance, but it helps you plan your entire content for the year.” — @DTurnerBlogs

Resources:

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch