In the agency world, it can be difficult to find balance between what the client wants and what your content team thinks would be best. This can be especially challenging when your primary goal as an account manager is to make your client happy.
When it seems like the client and the content team are suggesting two different things, it’s important to remember that everyone is on the same side. The goal should always be to help the client achieve their business goals, even if they don’t know what that looks like yet.
Andi Robbins, Integration Director at Riester, joins the Content Experience Show to discuss account managers and ways to collaborate effectively on content.
In This Episode:
Leading by Being a Part of the Conversation
As an account manager in a creative environment, Robbins explains why it’s important to involve yourself in conversations between clients and your content team without taking charge.
“Allow yourself to be part of the conversation, as opposed to always driving and determining the conversation.” — @AndiRobbins
Working Collaboratively Between Content Strategists and Account Managers
There’s a balancing act between wanting to be involved in the conversation, and kicking the door in and getting yourself involved in the process.
“People tend to see more value when you’re not trying to shove it down everybody’s throat.” — @AndiRobbins
Effectively Selling Content
Robbins explains how she has a lot of clients who don’t see the value in content because they truly don’t understand what it can do for their businesses. It’s important to take the time to understand what each client wants to achieve and make recommendations accordingly.
“Make sure that you're not wasting the good ideas on the wrong occasion.” — @AndiRobbins