What Andy Crestodina Learned From Surveying 1,000 Bloggers [Podcast]

November 2, 2017 Randy Frisch

Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media, joins the Content Pros Podcast to share a first-look at the insights gleaned from his annual survey of 1,000+ bloggers and how you can build your lifetime body of work. 

Special Thanks to Our Sponsors:

In This Episode:

  • Why embracing fun, free content promotion means getting involved in influencer outreach
  • How updating old stuff leads to conversions and even a possible book deal down the road
  • Why creating evergreen blog content means leaving off the posting date
  • How planning your lifetime body of work leads to content that stands the tests of time

Quotes from this Episode:

“The investment in content has gone up.” — @crestodina

“More bloggers are publishing several times a month compared to several posts per week.” — @crestodina

“Influencer outreach is a powerful tactic. It’s free; it’s fun. Your content gets better. ” — @crestodina

“I’m a big believer in aligning the content with the marketing and the promotion with the piece.” — @crestodina

“Surprisingly there’s still a percentage of bloggers who do not even have access to their analytics.” — @crestodina

“As a marketer, you might better results by not showing the date on your evergreen content.” — @crestodina

“We’re sharing the forethought type things that will make a bigger impact for people who laid better groundwork now.” — @crestodina

Resources:

About the Author

Randy Frisch

As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.

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