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What Andy Crestodina Learned From Surveying 1,000 Bloggers [Podcast]

Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media, joins the Content Pros Podcast to share a first-look at the insights gleaned from his annual survey of 1,000+ bloggers and how you can build your lifetime body of work. 

Special Thanks to Our Sponsors:

In This Episode:

  • Why embracing fun, free content promotion means getting involved in influencer outreach
  • How updating old stuff leads to conversions and even a possible book deal down the road
  • Why creating evergreen blog content means leaving off the posting date
  • How planning your lifetime body of work leads to content that stands the tests of time

Quotes from this Episode:

“The investment in content has gone up.” — @crestodina

“More bloggers are publishing several times a month compared to several posts per week.” — @crestodina

“Influencer outreach is a powerful tactic. It’s free; it’s fun. Your content gets better. ” — @crestodina

“I’m a big believer in aligning the content with the marketing and the promotion with the piece.” — @crestodina

“Surprisingly there’s still a percentage of bloggers who do not even have access to their analytics.” — @crestodina

“As a marketer, you might better results by not showing the date on your evergreen content.” — @crestodina

“We’re sharing the forethought type things that will make a bigger impact for people who laid better groundwork now.” — @crestodina

Resources:

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch