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How Andrea Fryrear Keeps Content Agile and Responsive [Podcast]

Andrea Fryrear, President and Lead Trainer at AgileSherpas, joins the Content Pros Podcast to discuss the three rules of agile marketing and steps to take to become more flexible and responsive to your customers.

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In this Episode:

  • Why a faster, more responsive, and successful campaign means putting it out there before you think it's ready
  • How limiting your work leads to greater progress and success in the long run
  • Why a well-made content strategy calendar means looking ahead while also looking back
  • How internal silos lead to trouble in sales funnel handoffs

Quotes from this Episode:

“Agile marketing is imposing a methodology or a particular approach to how we execute on our work.” — @AndreaFreyrear

“Things change too rapidly all around us, and our audiences expect us to be more adaptive and responsive in real-time.” — @AndreaFryrear

“We have to find a way to horn in on the right work.” — @AndreaFryrear

“You have to have a way to focus in. Otherwise, you just get overwhelmed with too much stuff.” — @AndreaFryrear

“You can discover these hidden gems that you didn’t know were doing quite so well. We lose those opportunities when all we’re doing is trying to hit publish again and again.” — @AndreaFryrear


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About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch