How to Create a Word of Mouth Marketing Strategy [Podcast]

January 29, 2018 Randy Frisch

 

Jay Baer, Founder of Convince & Convert, joins the Content Experience Show to discuss Talk Triggers and word of mouth marketing.

Special Thanks to Our Sponsors:

In This Episode:

  • Why all content should be an experience
  • What it means to have a content experience
  • How to build a strategy for word of mouth marketing
  • How a talk trigger gives your customers a story

Resources:

Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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