How to Achieve Team Alignment and Foster Innovation [Podcast]

October 15, 2018 Randy Frisch

In a growing organization, team alignment is crucial to efficient operations and ultimately the success of your business. While this may seem easy enough to do, getting all the smaller teams within your company to work together can sometimes be a challenging task.

To help both new and established businesses align their teams, Corinne Sklar, CMO at Bluewolf, has developed what she calls the “three pillars” of team alignment: Make it fast, make it work, and make it stand out.

This week, Corrine Sklar joins the Content Experience Show to discuss team alignment and how to foster innovation.

In This Episode: 

Three Principles for Successful Team Alignment

Sklar begins by explaining the first pillar, “make it fast.” She’s a big believer in the need for project management for marketers, and having someone on your team who really understands the process of execution.

“You can have great ideas, but if you don't know how to execute those ideas quickly with agility, with quick feedback loops and iteration, it doesn't matter.” — @csklar

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Looking Past the Data to Understand Your Customers

In order to truly make your content work, you need to look past data and have a strong understanding of your customers. Data is critical, Sklar says, but it’s not everything.

“Data doesn't tell emotion. Data doesn't show you the pain of the client.”  

@csklar

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The Importance of Having a Central Strategy for Customer Experience

These days, everyone is talking about the importance of customer experience, but that strategy needs a home—someone has to own it.

“Companies who have a centralized strategy around customer experience are two times more likely to agree that they provide a cohesive experience across all of their channels.” — @csklar

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Special Thanks to Our Sponsors:

Resources:

Visit the Conex: The Content Experience Show stream for more insights from your favorite marketers.

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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