How the DAC Group Improves the Customer Journey [Podcast]

April 2, 2018 Randy Frisch

 

Mike Corak, Vice President and General Manager at DAC Group, joins the Content Experience Show to discuss parts of the customer journey that are often overlooked.

Special Thanks to Our Sponsors:

In This Episode:

  • How to stay involved as a leader without micromanaging
  • How to think from the client’s perspective
  • How to plan out and justify a content strategy budget with a client
  • Why localized content is a vital part of the content strategy

Quotes From This Episode:

“I think it’s easy to focus on shiny objects and the new things that are coming and forget that there’s still an end goal for the clients.” — @MikeCorak

"To understand the customer experience, touchpoints, and what people want is critical. If you can do that, it can really inform the kind of content you're going to make." — @MikeCorak

“If you go the route of content and customer experience first, you uncover a lot of opportunities and end up tying the story together better.” — @MikeCorak

"When you're not taking advantage of all the content opportunities on the local level, you're missing that first impression opportunity." — @MikeCorak

Resources:

Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.

About the Author

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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